Collectively, Capstone Brand Partners' advisors and partners have worked with hundreds of colleges and universities, including publics and privates, liberal arts, research institutions and religious-affiliated schools. We have helped institutions meet the challenges of enrollment management, increasing competition, declining alumni participation and ROI pressure from all sides. Here is a small selection of some of the clients we've helped over the years:
- Virginia Tech
- Hollins University
- Meredith College
- Butler University
- St. Joseph's University
- University of Lynchburg
Hollins University has a strong alumnae base who likes to stay connected to their alma mater in several ways. One of the best vehicles to create connections with this valuable group is through the Hollins Magazine. The university developed strong content but needed a publication design that not only resonated with the university’s alumnae and messaging but also with the overall brand.
Anstey Hodge was asked to develop a new design for the magazine that enhanced the reader’s experience with the information and articles being shared. An attractive and compelling publication design was developed and launched. Several years later, when the university re-branded, a new design that embraced the new brand was subsequently developed and launched.
Both the design for Hollins magazine prior to, and after, the new brand launch has won multiple awards with the Council for Advancement and Support of Education (CASE) and American Advertising Federation (AAF – Addy). The magazine has become the university’s number one source of alumnae information and sharing and is well-liked and well-read throughout the Hollins alumnae generations.
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Virginia Tech knew it made a big economic impact on the local, regional and statewide economy, but research of audiences across Virginia revealed little to no knowledge of the university’s impact on the economy in terms of jobs and economic investment. Capstone marketing partner, Anstey Hodge, was asked to develop a statewide economic impact marketing campaign to increase awareness among influencers across Virginia including key stakeholders and opinion leaders.
A series of ads, including print and digital, were created to run in state and regional targeted publications. The main objective of the ad series was to relay the message that Virginia Tech is the one university in the Commonwealth of Virginia that creates the greatest impact to the state’s economy bottom line adding more than 17,000 jobs and a $1.5 billion economic impact.
The ads demonstrated to the target audience through stories that Virginia Tech’s economic impact on the state and the region is evident through the context of intellectual property, spin-off firms, and attracting companies to Virginia such as Rolls Royce and others.
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